A pipeline writes the ideas, draws the frames, shoots one take, sets the captions, and runs every result past a critic or a code check. Whatever fails is dropped, not patched. You get the survivors: vertical, 14 to 30 seconds, ready to post.
Spec series for TypeSafe (product: Jev), 2026-10-13. 8 films kept out of 186 written ideas.
Six stages, a gate after each one. Three of the gates are free, the money is spent only on the take.
A creative director writes ideas from the brand's facts. A critic kills the weak ones, code kills the unfeasible ones.
critic + codeThe take director declares, object by object, what changes and what stays. Code checks the plan against itself.
codeParts are drawn under the film's light and composed into a start frame. The hero must stand on the ground.
critic + measuredA single 480p take from the frame. A clip critic judges identity, continuity and physics. One restaged retake, then out.
criticWriter and art director rounds. Every caption is scored on meaning, naming the product, clarity and facts. Reading time is arithmetic.
critic + codeA human looks at the contact sheet before anything ships. What the human rejects becomes a new gate.
humanThe TypeSafe series, two days of production.
ideas written, films kept. About 3 % of what is written becomes a finished film.
of the killing happens for free, before any image is drawn.
takes pass the clip critic. Dollars are spent only here.
net per finished film at 480p. Upscale only on the client's word.